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Micromax Invests in ixigo, India’s ...

New Delhi, June 22, 2015: In its pursuit to create a connected mobile services ecosystem, Micromax Informatics Limited, India’s leading smartphone ha...

ixigo launches cabs meta-search app...

Find the nearest taxi anywhere in India with just one tap!   New Delhi, April 15, 2015: ixigo.com, India’s leading mobile travel planning &...

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ixigo launches loo finder app

ixigo’s loo finder to help travelers locate nearby toilets   New Delhi, April 1, 2015: ixigo.com, India’s leading mobile travel planning & ...

video award

ixigo Wins Yet Another Marketing In...

We’re glad to share that our famous Travel Hacks campaign won the Marketing Innovation Award at the GMAW 2015 event this week and we’re super happy ...

Micromax Invests in ixigo, India’s Leading Mobile Travel Business

New Delhi, June 22, 2015: In its pursuit to create a connected mobile services ecosystem, Micromax

Informatics Limited, India’s leading smartphone handset player today announced that it has made a

strategic investment in ixigo, India’s leading mobile travel search & marketplace. Popular for its

innovative travel apps, ixigo helps Indian travellers plan their trips, find the best train & bus services,

book cheapest flights, cabs, hotels and more. This investment would further reinforce Micromax’s foray

into application services after having pioneered democratization of technology by delighting the

consumers with its affordable and innovative product offerings. It will also give ixigo a reach of over 30

million incremental users over the next year.

Talking about the investment, Rahul Sharma, Co-founder, Micromax Informatics said, “Our vision is to

seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for

our users. We are really impressed with ixigo’s talented team & its mobile technology. We look forward

to working closely with them to build on-demand and one-click travel experiences for Micromax

consumers. We will be announcing more such partnerships over the next few months to accelerate our

journey into services.”

Kumar Shah, Head of Strategy and M&A, Micromax Informatics, said, “Travel and transportation is one

of the most important & frequent use-cases for mobile users and we are excited to partner with ixigo to

create a deeply integrated & embedded experience for our consumers. We love ixigo’s passion for

making the lives of Indian travelers simpler by aggregating meaningful content & building intuitive

experiences that save people’s time and money. This is our first growth-stage investment and we look

forward to partnering with exciting ventures from around the world to improve the experience of

Micromax consumers.”

Aloke Bajpai, CEO & co-founder, ixigo said – “We share a common vision of a connected ecosystem of

travellers who can access & consume travel content ubiquitously on their phone and compare & book

across a bouquet of travel service providers seamlessly. 80% of our travel & transportation queries and

50% of our transactions currently originate on mobile devices. This partnership with Micromax, the

leading smartphone OEM in India, will strengthen our market leadership in mobile travel services for

middle class users. We expect to quadruple our mobile user-base in the next 12 months.”

Micromax had announced last month that it will be making investments of 0.5-20 million dollars in over

20 startups in the coming year. For this objective, Micromax has also set up an M&A team which has

been actively sourcing and working with startups across major technology markets such as Silicon Valley,

Europe, Israel and India to bring in the best products and capabilities.

ixigo aims to provide relevant travel services to the next 300 million smartphone users, and has recently

entered the budget hotels, packages & cabs segments. It plans to use this investment for expanding its

product & technology team and to add 25,000 small and mid-sized travel service providers to its

marketplace offering, making ixigo the most comprehensive platform for comparing and buying travel

services on mobile.

About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the

10th largest mobile phone player in the world (Gartner Q1 2015). Over the past 5 years, Micromax has

pioneered the democratization of technology for masses by offering affordable innovations through

their product offerings and removing barriers for large scale adoption of advanced technologies. The

brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM

phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has

many firsts to its credit when it comes to the mobile handset market including the 30-day battery

backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core

budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax

sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts

through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and

SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that

challenge the status quo that Innovation comes with a price.

About ixigo:

Launched in 2007 in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading travel

search marketplace, connecting over 60 million travellers with content & deals from over 25,000

online & offline travel & hospitality businesses. ixigo aggregates and compares real-time travel

information, prices & availability for flights, trains, buses, cabs, hotels, packages & destinations.

Ixigo’s mission is to simplify the lives of travellers by building apps that make their travel search and

planning hassle-free and it has won several awards in its journey, including the TiE-Lumis

Entrepreneurial Excellence Award and the NASSCOM Top-10 Emerge Award. ixigo’s investors include

SAIF Partners & MakeMyTrip.

ixigo launches cabs meta-search app for India

Find the nearest taxi anywhere in India with just one tap!

 

New Delhi, April 15, 2015: ixigo.com, India’s leading mobile travel planning & search business, has launched a new app named “ixigo cabs”. The app aggregates cab information and helps Indian travellers find the nearest taxis and cabs around them anywhere in India at the tap of a screen.

A one of its kind app, ixigo cabs covers all major cab providers in over 100+ cities in India which saves commuters from the hassle of downloading and searching on multiple taxi apps and making comparisons before booking. The app takes care of all your cab worries, from search, comparison, booking to cancellation. In addition to searching all major online cab aggregator apps, ixigo cabs also searches 250+ offline taxi service providers across 100 towns in India, ixigo cabs is all set to change the way people have been taking a taxi till now.

Aloke Bajpai, co­-founder & CEO, said on the launch – “Despite so many taxi apps out there, finding a cab nearby you is still a pain even in metro cities. Also, in smaller towns, knowing which taxi and cab service providers are reliable and getting their phone numbers to call them can be difficult. We have not only tied up with major taxi aggregation apps, but also curated a list of reliable taxi operators in all major towns along with their ratings and reviews to solve for this pain area.”

Rajnish Kumar, co-founder & CTO, added “ixigo cabs is a hassle-free taxi aggregator app which provides all the information in one screen. With the launch of this product, we are looking forward to exciting times ahead as we continue to use technology to simplify real problems faced by the travellers everyday. Based on the feedback from our early users, we are looking to expand our app’s scope to inter-city rides in the near future.‘’
Launched for Android first, users can download ixigo cabs app from the Play Store, where it has a 4+ rating and over 20,000 downloads from 80+ cities already.

 

ixigo launches loo finder app

ixigo’s loo finder to help travelers locate nearby toilets

 

New Delhi, April 1, 2015: ixigo.com, India’s leading mobile travel planning & search business, has launched a new app named “ixigo loo finder”. The app helps Indian travelers find the nearest toilet to their location at the tap of a screen.

Dubbed an “app to poop in peace”, ixigo loo finder (see promo) has mapped over 1 million toilets in India across government and private locations. It includes information such as location and directions, types of toilets, amenities, reviews, ratings and augmented reality based suggestions of public offices, malls, restaurants etc. where one can relieve oneself in case of urgency.

Speaking at the launch, Aloke Bajpai, co­-founder & CEO, said – ­ “ixigo’s mission has always been to solve all pain points of travellers. Inspired by the “Swachch Bharat” campaign this time, we decided to solve one of the most understated pain points for a traveller – to find a loo when you need it on the move in an unknown destination. Our app guarantees to find an accessible loo within 5 minutes from any location in any major Indian city. With ixigo loo finder, we are disrupting the fast growing market of over 1.2 billion Indians who will potentially use this app twice a day!”

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Rajnish Kumar, co-founder & CTO, added – “Finding a loo is a pain in the a** – it is confusing and embarrassing for travelers in a new city to ask for directions to nearby toilets. To launch this app we overcame major technology challenges including spatial geo-tagging, categorization, augmented reality and intelligent suggestions. The app learns from your behaviour every time you use it. We will enhance it with predictive computing soon so that the app will know even before you do about when ‘you gotta go’ !”

Zorse Lagee, a senior analyst at PrimeWaterHose – a leading WC consultancy said – “This is a very competitive space. Apps such as GottaGo and Toilet Finder have a head start to ixigo, but the speed of ixigo’s search results in a situation where every second counts is what sets it apart. It remains to be seen how the app will monetize, but there is an opportunity to create a marketplace for toilets whereby nearby homes with toilets can offer usage for a fee through the app.”  ixigo’s loo finder is available on Google Play Store and Apple’s App Store. You can read more about it and get the app here. As an introductory offer, the app is offering Rs. 100 free mobile recharge for every use as well as a free taxi ride to toilets over 500 metres away.


 

About ixigo.com

ixigo.com runs India’s leading mobile travel planning and search engine used by nearly 5 million travelers every month. ixigo.com is an investee company of SAIF Partners & MakeMyTrip Limited. For more information, visit www.ixigo.com and keep up with updates on Facebook at www.facebook.com/ixigo and Twitter at www.twitter.com/ixigo

ixigo Wins Yet Another Marketing Innovation Award

video award

We’re glad to share that our famous Travel Hacks campaign won the Marketing Innovation Award at the GMAW 2015 event this week and we’re super happy about it.

The Global Marketing & Advertising Week 2015 is an annual marketing summit attended by the best in the industry. The Marketing Innovation Awards are particularly given to campaigns which look at fresh ways to look at existing solutions, which impacts the end user with long term value. The jury judges the campaign based on measurable sufficient results. The jury consists of marketing heads from companies like PepsiCo, Taj Hotels, Burger King India, Mahindra Holidays and Resorts, Honda, UTI and more.

The Travel Hacks video, as evident from this case study, was an attempt to engage with our users by offering unique Travel Hacks in a nifty little video. Hovering at 7 million views since the launch, the video has been shared by 350,000 people till date.

A big thank you to the jury at GMAW 2015 and to our user community. We’re working on a lot more exciting stuff which we will be sharing soon.

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LTC Megadeal – Save ‘Big’ from 4th to 12th December.

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ixigo’s #LTC cashback deal allows you to pay less and travel more across the world. What’s even more exciting is that ixigo is running special megadeals within the LTC campaign where you can end up getting fabulous cashback of up to Rs 10,000 on hotel bookings!

Book hotels through ixigo on expedia.com and get cashback of up to Rs 10,000.

ixigo’s cashback process is absolutely easy and stress free. There are three simple steps.

  1. Book flights or hotels through ixigo on expedia.com and send your booking confirmation email to us.

  2. Once your details are validated, ixigo will send you a link for your NEFT details.

  3. As soon as you complete your trip, the cashback is transferred to your bank account.

So, what are you waiting for? Hurry and book your tickets now.

For more details, check out: http://www.ixigo.com/ltc

#LTC  Megadeal*

*Limited period offer. Valid for all hotels booked on expedia.com through ixigo between 4th December 2014 – 12th December 2014

Screenshot from 2014-12-04 12:38:32

Screenshot from 2014-11-28 14:47:09

** The booking amount is the total transaction amount and not per person per night.

Diwali Dhamaka at ixigo!

 

The festive season is upon us, and the ixigo family, as usual, began the celebrations with style!

The day commenced with a traditional pooja to seek blessings of the gods.

 

Lakshmi-Ganesh Aarti (by Etti Bali)

 

Tilak ceremony (by Etti Bali)

The office was decked up with lights, garlands and colorful rangoli, with everyone joining in on the preparations and celebrations.

Making the Rangoli (by Etti Bali)

A special lunch was arranged at the office, with lots of desi goodies like pakodas, jalebi, pav bhaaji, chillas and more.

Pav Bhaji (by rovingl)

 

To add to the festive spirit, all ixigems were asked to dress-up in traditional attires. Special awards were distributed to the best dressed ixigems.

Deck the Halls! (by Etti Bali)

Best-dressed ixigem! (by Etti Bali)

The evening was reserved for fireworks where everyone lit up the night sky with festive lights!

Sky Shots (by Nigel Howe)

 

A general sense of revelry and celebration was in the air as all the ixigems welcomed the festival of lights with lots of cheers and goodwill.

Weekly Travel Updates (8th-12th September)

Here is a roundup of what has been happening on the world-wide travel scenario for the week of 8 to 12 September, 2014.
Low-cost airports in five Indian states

The Airports Authority of India (AAI) has proposed a no-frills model for the development of five new airports in the states of Arunachal Pradesh, Rajasthan, Orissa and Karnataka. A budget of approximately INR 500 million has been allocated for this project.

Made in India: Ayurveda tours!

Kallada Travel House, in an effort to tap the potential of wellness tourism in Kerala, is going to launch “AyurYatra” by the end of this month. These concept tours will include specialized itineraries for visits to wellness centres, resorts and spas, along with short sightseeing tours as per the client’s requirement.

Ayurveda spa treatment (Photo courtesy www.adamshomestaycochin.com)

 

Trouble continues for Malaysian Airlines

A Hyderabad-bound Malaysian Airline flight, a Boeing 737-800, was forced to turn back to Kuala Lumpur shortly after take-off following a glitch in the aeroplane’s auto-pilot system. This is the third incident to mar Malaysian Airline’s reputation, after the twin losses of flights MH-370 and MH-17 earlier in the year.

Indo-China joint bids for bullet trains

In the wake of the development of high-speed rail network in the country, TATA industries is in talks with an unnamed Chinese company to bid for five new bullet train projects. Talks are also on for the development of high-speed rail links between India and China, via Myanmar.

India boosts Maldives tourism

Maldives tourism witnessed a growth of 13.9% in its international tourist traffic in July 2014. A major contributor to this boost was the Indian tourist traffic, which accounted for 38% of the total numbers. With this, India became the second largest source market for the Maldives, after China.

Addu Atoll, Maldives (Photo courtesy www.101holidays.co.uk)

 

Weekly Travel Updates (1st-5th September)

Here is a roundup of what has been happening on the world-wide travel scenario for the week of 1st to 5th September, 2014.

78th India International Travel Mart

The hugely successful travel and tourism exhibition held in Gurgaon between 5th to 7th of September had more than 150 participants and registered a footfall of over 15,000 people. This can be attributed to the fact that the Indian overseas holiday sector is expected to grow in 2015, with an estimated 18 million Indian people travelling abroad.

Bullet Train Project on the Right Track

India and Japan are cooperating on Western Dedicated Freight Corridor, with the high speed rail corridor between Ahmedabad and Mumbai. INR 100 crore has been allocated for the preparatory work of the project, which will be utilized for skill development and studies on the proposed diamond quadrilateral project.

 

Bullet train in Japan (by kalleboo)

 

Free Overseas ATM Withdrawals: Thomas Cook

In a new partnership with the Allpoint Network, Thomas Cook India’s multi-currency Borderless Prepaid Card holders can now access 55,000 ATMs across the world. This move will ensure transactions without any surcharge, resulting in substantial savings for Indian travellers.

ATM transaction (by TaxCredits.net)

Global Hike in Hotel Room Prices

The first half of 2014 saw an increase of 4 per cent in the average hotel room prices, as compared to the same period in 2013. The global hotel price index (HPI) now stands at 115 points, registering the highest rate of increase since 2012. Economic recovery, global sporting events and currency fluctuations have been the major contributing factors for this growth.

Mapping Tourism Growth in South Asia

South Asia has seen the highest average growth of 7.2 per cent in tourist arrivals between 2005 and 2012. In 2013, 15.2 million foreign tourists visited the region, registering a 5.3 per cent growth over 2012. The Indian government has been highlighting the need for regional consolidation and travel exchanges among the countries of the region.

Weekly Travel Updates

Here’s an overview of all the latest news in the travel and tourism sector for the week (18 to 22 August, 2014)

Another feather in the cap of ITC Hotel

ITC Hotel is planning to open its first 5-star premium property on 1st October, 2014. Named as ITC Grand Bharat, the hotel is about a 40 minutes’ drive from New Delhi. Talking about the facilities, the hotel will have 100 suites with private pools and alfresco terraces. Other amenities at the hotel include a lavish golf course, a luxurious royal spa and a world of dining options.


Room View at ITC (from official website of ITC Hotel)


Spicejet launches the first international flight from Kolkata

Spicejet has resumed its flights to Bangkok from a new destination, Kolkata. There would be daily flights from the city and the services on this route would start from 25th September, 2014. Earlier, the airline used to have flights from cities like Pune and Bengaluru and this would be the first international flight from Kolkata.


Taj to open a new luxurious property in Downtown Dubai

Taj Group is planning to launch a new chain in UAE, which would be known as Taj Dubai. The luxurious hotel is situated in the famous Burj Khalifa area. The property will have 296 guestrooms, exclusive rooms, 7 F&B outlets which will offer a world of cuisines, kids’ programme for young guests, fitness centre and Jiva Spa. The launch is being seen as an important step in expansion plans of the Taj Group. The hotel is expected to be functional in 4th quarter of 2014.

Accolades for ixigo

ixigo, the travel search company, has been recognized as one of the 50 hottest brands in Delhi NCR at the  Paul Writer Brand Summit – Futurist Marketing Conclave 2014. The list includes the likes of BMW, Jabong and Harley Davidson. The company also won a bronze for the Best use of #hashtags from first chapter of Socialathon 2014. The event was organised by Digital Market Asia, Singapore and Exchange4media group.

IRCTC announces special trains for Ganpati Festival 2014

A number of special trains will be operating to clear the rush during Ganesh Chaturthi celebrations. Konkan Railways has announced Shatabdi Premium Special trains (reserved and double decker) to run between Karmali and Mumbai CST station. The trains will continue running till the 11th of September, 2014. 18 more reserved special trains will run along the Ratnagiri –  LTT route. Unreserved special trains will run along the LTT – Ratnagiri, Mumbai – Kolhapur and Dadar – Sawatwadi Road corridors. 2 additional trains will be operating on the Jammu Tawi – Nanded route. Additional details are available on the IRCTC official website.

Ganesh Chaturthi in Mumbai (by AroundTheGlobe)

 

 

‘Vistara’ – A Singapore Airlines and Tata Sons joint venture airline to take flight in October

The Tata Sons Group and Singapore Airlines have tied-up together to launch an airline carrier brand called “Vistara”. The carrier is headquartered in Delhi and is to operate as a fully serviced airline. It is slated to begin operations this October. The airline models that will be operating for this joint venture are to be well stocked on board with the latest technology.

Vistara is set to begin operations this October

 

The airline expects its first airline–Airbus A320-200 to be delivered in September and 5 more to add to its growing fleet by the end of this year. The numbers are expected to escalate to 20 aircrafts over the next 5 years. The airline alliance venture is expected to boost India’s aviation industry by leaps and bounds.

 

Foreseeing that the airline shall commence operations in October, the uniforms of the cabin crew and other airline staff have been unveiled. “Vistara” is a Sanskrit word which translates to “limitless expanse”. It is symbolic of the vast expanse of the skies and the logo is inspired by “yantra”, a mathematical symbol for the expansive universe.

 

The CEO of Vistara, Phee Teik Yeoh

 

The objective of the airline can be summed up in the agenda that was laid forth by the CEO, Phee Teik Yeoh–to provide a full service airline with personalized services. The route network will be finalized based on the clear aim to connect major Indian cities. The airline will operate in 5 cities initially and will connect Delhi with major Indian cities. The airline hopes to cover 11 cities through 87 weekly flights within the subsequent year.

 – Images from the official Facebook page of Vistara.