We’re glad to share that our famous Travel Hacks campaign won the Marketing Innovation Award at the GMAW 2015 event this week and we’re super happy about it.
The Global Marketing & Advertising Week 2015 is an annual marketing summit attended by the best in the industry. The Marketing Innovation Awards are particularly given to campaigns which look at fresh ways to look at existing solutions, which impacts the end user with long term value. The jury judges the campaign based on measurable sufficient results. The jury consists of marketing heads from companies like PepsiCo, Taj Hotels, Burger King India, Mahindra Holidays and Resorts, Honda, UTI and more.
The Travel Hacks video, as evident from this case study, was an attempt to engage with our users by offering unique Travel Hacks in a nifty little video. Hovering at 7 million views since the launch, the video has been shared by 350,000 people till date.
A big thank you to the jury at GMAW 2015 and to our user community. We’re working on a lot more exciting stuff which we will be sharing soon.