It’s that time of the year again, when we throw on our party hats and celebrate another ixi-year of brilliance and success! Yes, you got it right, it’s celebration time again — ixigo is turning 7! And this year our birthday comes with a host of well deserved awards!
You’ve all surely seen our TV commercial (TVC) and are totally in love with the idea of “don’t travel patti bandh ke”. You will be glad to know that ixigo has been awarded a Bronze ABBY at the Goafest 2014 in the “Production Design Category” for the TVC. For those who don’t know, the ABBY Awards are like the Oscars of Indian advertising. These awards honour creative excellence in advertising. They are, undoubtedly, the biggest and the most prestigious advertising award show in the country. It is attended by more than 2,500 professionals from the marketing, advertising, media, research and public relations fraternity each year.
What’s a birthday cake if there isn’t a cherry on the top, right? And the cherry on our cake this time is the Gold Indian Digital Media Award (IDMA) 2014, which ixigo won this year for the ixigo PNR status app in the category of “Best App Developed”. The prestigious Indian Digital Media Awards (IDMA) recognize, celebrate and encourage the work being done in the field of advertising and marketing communications in the digital media space, specifically internet, mobile, gaming, social media and the blogosphere.
Another award that deserves a special mention is the Silver DMAI (Direct Marketing Association International) Echo Award 2014 that ixigo won for its efforts in content marketing. These awards honour creative excellence in marketing and advertising campaigns that have raised the bar of originality, response strategy, interactivity and marketing impact. Winning one of these is both an honour and delight for the entire ixigo team.
With so much to celebrate, this birthday is undoubtedly going to be a great one for the ixi-family. These awards also mean that ixigo will have to ensure that every year we raise the bar a little higher and achieve greater heights. Here’s wishing ixigo a very happy 7th birthday and hoping we win more awards in the coming years!